Like everything in the Lone Star State, Lululemon went bigger in Texas, said Joelle Houshmand, a buyer for University Co-op, UT's nonprofit bookstore. Schools with their branding slapped on Lululemon leggings, tank tops, and sweatshirts now include the University of Texas (UT), Pennsylvania State University, University of Alabama, University of Florida, and Boston College. More styles coming soon, keep checking ! #GoBlue #TheMDen #MDen #lululemon #Michigan ♬ Music For a Sushi Restaurant - Harry Styles Partnerships Expand to Big-Brand CollegesĪfter its success at Michigan, Lululemon expanded its partnerships to more big-brand colleges this year. "They're a fixture." 〽️ lululemon sold exclusively at The M Den. "We've been (in business) for about 50 years now, and there's nothing that's taken the world by storm like Lululemon's product," Hurst said. Now, the mini Lululemon store occupies about 2,000 square feet of the 30,000 square-foot retail space. The sale was so successful, Lululemon asked if they could expand the product line in his store to a "shop in a shop," Hurst said. That's what the customer's reaction was," he said. "We sold what we thought was going to be a whole fall's worth of product in two hours. Every item sold out in hours, Scott Hurst, the store's president and co-owner, told BestColleges. Lululemon launched its first collegiate collab at the University of Michigan (U-M) in fall 2021 at The M Den, the official retailer for the university's athletic department. colleges to sell exclusive school-branded apparel. Over the last year-plus, the British Colombia-based retailer has partnered with select U.S. The athletic apparel juggernaut Lululemon Athletica is the new big brand on campus this semester. College retailers report demand for Lululemon gear is high and it sells out fast.Now, the athletic apparel brand is partnering with other select colleges to drop school-branded gear.Lululemon's college-branded gear launched at the University of Michigan in fall 2021.University of North Carolina - Chapel Hill.University of Illinois - Urbana-Champaign.The Public Ivies, Little Ivies, and Other Ivy League Equivalents.
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